5 Ways to Optimize Your Content For Voice Search
Now-a-days, the way people are searching online has changed vastly with iPhone users using Siri and android users using Google Assistant to get what they want. Most of these voice searches happen through tablets, mobile phones or voice assistants like Alexa and Amazon Echo. Although voice search began with a small concept, it is increasing every year. So it becomes really important to understand the impact of voice search and optimize the content of your website accordingly.
So here are 5 Ways which you could use to optimize your content for Voice Search:
1. Focus on Long-tail/Conversational Keywords
Voice searches generally make use of natural languages in long-tail phrases or entire sentences. As a result of which short-tail keywords become less relevant if you are looking forward to optimizing your voice search.
The way a person speaks is different from the way he might search by typing the term. For example, “Find the best cafes near me where I can work”, is a conversational search language which a person would use in voice search, whereas if the person was to type then the search would have been, “Best cafes to work”.
Therefore you need to figure out the kind of searches you are getting and build your content accordingly.
2. Optimize For Local Search
58% of the consumers are using voice search to find local information. So, businesses must focus on local SEO and make it a fundamental for their digital marketing campaign.
Google My Business (GMB) would help you in optimizing your local search. And, as many voice searches are often used to find the details about your Business, such as contact number, address, working hours, etc. Your GMB listing would give Google the accurate information about what is your business, who is your audience, and your location. It is a quick way to get the results that people are searching for.
3. Use Structured Data
Structured data is a way to make search engines understand your content and what your website is about.
Schema markup, also known as Structured data, provides search engines with instructions on how to best understand your intent and audience, and makes it easier for search engines to rank your website to relevant search queries.
By adapting schema markup to appeal to voice search users, you essentially provide Google with a guideline that leads voice users to your content.
For example, while searching video editing, the search results would show you the steps, apps to use and images. This was because of the markup language that was used to highlight that information on the website.
4. Create Content That Answers FAQs
The voice searches often consist of people asking various questions. Google helps you to find a list of questions people are frequently asking while you search something.
So what you can do is search for the term that your business most relates to, see the results for ‘people also ask’, where you can see what kind of questions your target audience is searching for and you can create the content answering all the questions mentioned in the FAQs.
5. Mobile Friendly Content
Voice searches are vastly made on mobile phones. So your website must be mobile friendly.
Make sure your content is optimized for mobile to give your users the best experience. As the users would leave immediately if your website doesn’t work properly on their device.
Implement these best effective tips if you want to optimize your content for voice search. You can also get professional help in optimizing your content from us.
And for more useful hints and tips about digital marketing check out our blogs, where you’ll find plenty of practical advice and industry secrets waiting for you.