6 Marketing Tips To Increase Your Sales In The Era Of Decreasing Attention Spans
Did you know, scientists have said that we now have shorter attention spans than a goldfish, who are able to focus on a task or object for 9 seconds? (Picture)
Now you must be wondering what exactly is this attention span.
The length of time for which a person is able to concentrate on a particular activity or subject. According to research, human attention span has markedly decreased in the past decade. In 2000, it was around 12 seconds. Now thanks to the trend of short-video patterns, this number has come down to a mere 8.25 seconds.
So, it’s pretty clear, as a marketer, you have precisely less than 9 seconds to catch the attention of your customer.
Here are 6 tips to keep in mind while you design your marketing strategy in this era of low as ever attention spans –
1. Be clear with your message
Nielsen research suggests that pages with a clear value proposition are able to hold people’s attention for much longer. Your page should present the facts in a concise, and direct manner. In a way that is useful for the viewer.
2. Focus On Your UX
Make sure your website is easy to navigate and work, since the user’s won’t stick around long enough to find things out.
3. Appeal To Consumer Desires
Find the pain points of your consumers and highlight the solutions to catch their attention in the first 5 seconds.
4. Use Relatability
Don’t just sell to your audience. Educate them, talk to them, entertain them. People tend to stay if your content has a personal appeal.
5. Use Videos
Some of the attention span stats above are pretty bleak but did you know that the average viewed length of a single internet video is 2.7 minutes? And that 59% of senior executives would prefer to watch video than read text where both were available? Surprising right? So we can safely say that video is a great way to override the shrinking attention span of the human goldfish!
6. Be Visual
Visual content such as memes, and images have a considerably high audience as compared to boring, mundane text.
Modern marketing requires putting your best foot forward, literally. Best way to communicate with your customers today is to engage with them on a relatable level. Use as many visuals and catch phrases as you can, and you will be good to go!
Now that you know what to do, check out our Blog for ‘8 tips for creating effective visual content for social media’: https://agency.skillwise.pro/8-tips-for-creating-effective-visual-content-for-social-media/