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7 Best Ways to Optimize Conversion Rates for E-Commerce

A conversion rate for Ecommerce refers to the percentage of visitors who purchased something from your website. Conversion rate optimization (CRO) enhances the shopping experience to drive a particular KPI – usually sales. Optimizing conversion rate can be done on landing pages, category pages, or just about any other point of contact with customers. The following guide explains how to increase your ecommerce conversion rates.

How to calculate conversion rate for sales?

Conversion Rate = Total number of conversions / Total number of unique visitors * 100

What are some ways to improve your Ecommerce conversion rates:

1. Include High-Quality Images and Videos on Your Product Pages

Think about what you would like to see as a consumer.

You can’t actually try the product on or touch it when you shop online. To help the customer understand what they are getting, you should provide detailed images or videos.

The use of high-quality images and videos on the product pages can help users better visualize the products they are interested in and improve conversion rates.

2. Offer Limited-Time Coupons

During check-out, offer customers a coupon or discount code that they can use to obtain a specific amount off or a percentage off the purchase for a limited period of time.

Your coupon code expiring will create a sense of urgency, so your customers can make their purchases without distractions.

3. Optimize and Test Your Ecommerce Checkout Process

If you have a long, complicated, or unconventional checkout process, you could lose a lot of customers right when they’re ready to buy.

A/B tests and personalized strategies should take place here since this is a crucial step in the funnel. While there are industry standards for most hosted ecommerce sites, you may still need to modify the process based on your customers.

 4. Make Use of Chatbots and Live Chat Software

Using live chat support software and chatbots to interact with customers will make it easier for them to get answers to their questions faster and without having to wait on hold.

To learn how to use a chatbot to convert your website visitors into customers, click here to visit our blog.

5. Allow Customer Testimonials and Reviews

Customer reviews are a must-have in the digital world of shopping. Customer reviews serve as a good indicator to shoppers and potential customers about your business’s validity and success. 

Good reviews are critical to maintaining your business’s success. By providing them with a coupon code or other incentive next time they purchase, you can encourage them to leave a review.

6. State Your Unique Selling Proposition Clearly

Tell visitors why they should buy from you.

How are you different from everyone else selling the same thing? In what ways are you different? Why should I purchase from you?

7. Be Personalized

User tracking and communication software is available off the shelf, so there is no reason not to personalize the user experience.

Personalized experiences will shorten the path to purchase and boost conversion rates for your customers. User experience customization allows you to keep your message and desired action at the forefront of the user’s mind.

Ecommerce and retail businesses are becoming more and more dependent on online shopping, so having a well-designed and functional website is critical to both short and long-term growth.  

Businesses should prioritize boosting ecommerce conversion rates because that encourages customers to do what is most critical, which is to buy their products.

For more helpful hints and tips on digital marketing, visit our blogs, where you’ll find plenty of practical tips and industry secrets.

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