Top 5 Digital Marketing Trends You Can’t Ignore in 2021
Do you know as per the New Indian Express, almost half of the global CEOs believe that returning to normal will not be possible until 2022?
2020 has created chaos in our lives. Even in the current year, 2021 with the ongoing pandemic, many businesses are in havoc. The current situation created by COVID-19 has resulted in the acceleration of digitization of operations and created a need for the next generation trends. It wouldn’t be wrong to say that COVID-19 has changed the way the company operates and shaped a new era of marketing, that is, Digital marketing.
With more and more companies migrating online there are some insights that top the marketing trends in 2021. Here is the list of few Digital Marketing trends which should be considered by the companies when configuring the digital marketing strategy for the coming years:
1. User generated content:
Want to target millennials and Gen Z users?
The user-generated content powerful trend to do so.
Nowadays, brands are encouraging their audience to share unique content in return to which they are offered discounts, prizes, or free products.
For instance, in 2019, Apple started a contest to create awareness about iPhone’s camera quality. The contest involved users and asked them to submit their best shots clicked with iPhone with the hashtag #ShotOniPhone. The panel of judges then reviewed about a 15-day long contest, and 10 winning photos were selected, which were featured on the billboards of selected cities, in the Apple stores and online.
What does User Generated Content (UGC) do
-Helps in building and strengthening the communities.
-Helps in bridging the gap between brands and users and brings them on the same platform.
-Helps to influence the buying decision.
UGC can be in the form of testimonials from users, posts, and images created by users or comments on blogs.
2. Zero click searches and featured snippets:
What’s the main goal of brands in 2021?
It is to shift the brand’s visibility to “position zero”.
The featured snippets appear on the prevalent position “Position zero” in the SERP. Look at the image below:
The highlighted and featured snippet is Position Zero, as it is displayed at the top of the Search Engine Result Page, the leading organic result. This position portrays the best answer to the query asked on Google. Google pulls out the content from the first 10 organic results and displays it on Position Zero. The featured snippets mostly appear in return to the questions, including terms like who, what, how, when, and more. The featured snippets can be in paragraph form, in a list form, or table.
You can also create well-optimized video content and publish it on YouTube or build a verified and updated Google My Business listing for all the operating locations. Do not forget to create the schema for the FAQs, events, and location. This will boost up the Click Through Rate and will give more organic traffic to your site.
3. Google My Business:
What happens when people search for you online?
Google My Business, a type of account introduced by Google lets you show up in the search results. This is a free service that is designed to make your business discoverable on these search engines. It is also used to keep customers informed.
It helps the audience who searches for your business, to get legitimate information about you and your business straight from the source.
The listing information includes:
-Service area, and other essential information
Correct information leads customers towards you by showing the credibility of the company.
4. Artificial Intelligence:
Artificial Intelligence is the core of business activities at an international level. AI can be used for marketing as well as processing depending on the business activity and its needs.
Uses of AI:
-Analyze the Data
-Predict Consumer Behaviour
-Reduce Manual Stress
Nowadays, AI is used by most of the business giants, including Amazon, Netflix, or Spotify. It has the ability to recollect the data, analyze it and make decisions. It helps in making data-based decisions very quickly. It is claimed that by 2035, AI will have the capacity to enhance productivity by 40 percent.
Here are some examples of how AI works with Digital Marketing:
2. Voice Search–
3. Personalization of Marketing Messages–
4. Use of Augmented and Virtual Reality–
5. Omnichannel Marketing:
What is it?
Multi-channel marketing, where you set up various touch-points on different platforms that reinforce your product or brand image and ease a customer into the buying journey.
It is universal. An omnichannel marketing strategy is one in which all marketing touch-points work in harmony on every available customer interaction channel.
81% of marketers believe social media sits on top of their marketing strategy, followed by 78% who believe their website is their most robust marketing material, and email marketing allures 69% of marketers.
It is believed that an omnichannel marketing strategy is all the more critical for B2C businesses for 70% of consumers use three or more channels to research before making a purchase. It not only helps in acquiring new customers, but it also helps in retaining existing ones by providing a positive customer experience.
This guide to the Top digital marketing trends in 2021 will keep you up-to-date and well-planned for your digital marketing strategies in the future. It is a must in today’s world to keep an eye on the updates and upgrades in new technologies to edge on the competitors in the industry.
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