E-commerce SEO: Key Tactics That You Must Follow
Are you finding it difficult to get traffic on your e-commerce website even after spending months building it?
That’s mostly because your E-commerce site is not SEO optimized.
What is E-commerce SEO?
E-commerce SEO is the process of organically making your online store more visible on search engine results pages (SERPs).
Getting new customers could be very hard, especially if you are not ranking on search engines. You can always opt for paid marketing to rank on search engines, but you will have to spend thousands just for a few customers. Whereas, if you use SEO correctly, you gain the customers for free.
E-commerce SEO involves optimizing your title tags, meta data, product descriptions, internal links, and navigational structure for user experience.
It is necessary to have a dedicated page for each product on your online store in order to drive traffic to that product.
Here are some of the key tactics that you must follow to optimize your E-commerce SEO –
1. Keyword Research
It is the first step in an E-commerce SEO campaign.
First, you must decide what type of keywords you want to use to reach your customers. There are two types of keywords –
Short-tail keywords: These are search phrases with only one or two words. These keywords would give you a large amount of traffic, but not necessarily the traffic that converts.
Long-tail keywords: Long-tail keywords are longer and more specific keyword phrases. These keywords would not give you a large amount of traffic, but you will get a higher number of clicks and conversions.
For example, if your keyword is ‘Digital marketing agency,’ it will have a large amount of traffic that won’t necessarily convert. Whereas, if your keyword is ‘Digital marketing agency in Mumbai,’ it is more specific and would probably get low traffic, but as the users are searching with intent the possibility of converting is higher than short-tail keywords.
You can select your keyword by analyzing Keyword Search Volume and Keyword Competition
Search Volume indicates the number of searches for a particular keyword. A high search volume means you will get more active searches for that keyword.
Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The higher the competition, the more time and effort it may take to achieve top rankings for that keyword.
2. Conduct Competitor Research
If you are clueless about the keywords to focus on or the type of content you should write; you can always research your competitors.
You should particularly analyse keywords used in their top product pages and homepage.
3. Simplify Your Site Architecture
As your E-commerce site has many product pages, Site Architecture is crucial for it and plays an important role in search optimization. So, you need to have a proper hierarchy of navigation from your homepage to product categories to the product listed within them.
Search engine bots will crawl through your pages and products on the website based on a clear internal linking structure that is short and easy to follow.
You must follow the three-click rule in website designing to make sure that your visitors can reach any product of your website within three clicks.
4. Optimize Your Product Pages
Product pages are the heart of your E-commerce site so you need to optimize them. It would help your business in acquiring new customers and rank your site higher. Your product pages can be optimized by Product name and Images that you add to your E-commerce site.
The name of your product is also important. You can also add your product name in the SEO Title tag and URL of the page.
To optimize your image for SEO start with the title of your image. Rather than adding your images named IMG1.jpg add the name of your product to your title. Also, optimize the alt text of the images with the product name. This would give the image the chance to show up on the search engine’s results page.
5. Reduce Page Load Speed
Page load speed also acts as a ranking factor in search engines. The faster your webpage loads, the higher your website will be ranked in SERPs.
Page speed can be reduced by deleting the unnecessary elements from your website. You can remove the plugins or add-ons that are not used by your E-commerce site.
Another thing that increases your page speed is images. The longer the images, the longer it would take the browser to load them. So you can reduce the size of the image in order to decrease your load time speed.
6. Create Backlinks for Ecommerce SEO
Backlinks act as a ranking factor in SERPs. The more quality backlinks you have, the more authority your site will get.
You can get backlinks for your E-commerce site by guest posting on blogs related to your niche. All you have to do is email the owners of the blogs that you are interested in and suggest them some ideas for guest posts.
Now Increase your site traffic by following these steps. You can also get professional help from us by clicking here.
And for more useful hints and tips about digital marketing check out our blogs, where you’ll find plenty of practical advice and industry secrets waiting for you.