How can Google ads help your business?
We believe that Google Ads can work for almost any type of business. It takes time and money to run Google Ads, but thousands of businesses have found that the investment is well worth it since Google Ads deliver measurable ROI.
To be clear, this is not an argument for doing PPC at the expense of other marketing activities. The most effective way to generate leads is to use a healthy mix of marketing channels, including organic search, email, events, social media, and others.
This post is for those who have never used Google Ads before, and are wondering whether or not it’s worth it. Let me give you some reasons why Google Ads are worth it.
1. You Can Target Your Ads:
Ad targeting allows you to generate ads that target specific audiences and show them relevant ads based on their interests. Take a glance at the choices you have with online ads that can help target your marketing campaigns even more:
- Ad location
- Age, location and language
- Days, times and frequency
2. Faster Than SEO:
For new businesses and websites, it can take months to see results from SEO. Google Ads is a great way for new businesses to advertise because they can see results relatively quickly.
While you’re working on your site’s SEO, you can go ahead and start a Google Ads campaign and get impressions and clicks immediately. The speed of this method also makes it a good way to determine whether a given keyword or audience is worth pursuing organically.
3. Pay Only For Results:
Working with Google Ads has many benefits, including the fact you only pay if your campaign is successful. In other words, because of the way PPC (Pay per Click) advertising works, you will only be charged for clicks on your ad or link.
If the campaign turns out to be less successful than expected, you needn’t worry about losing money since little or no clicks mean paying Google little or no money! As long as you set up your campaign correctly, the number of clicks you get will definitely be worth the money you’ll spend!
The interesting part about Google Ads is the fact that there is no minimum investment you have to make to advertise. This gives all businesses a fair chance to advertise regardless of their marketing budget.
4. Results That Can Be Measured:
It is impossible for something to be improved if it is not measured in the first place!
It’s a well-known fact that online marketing is much more measurable than traditional marketing. It is because of the technology invested in online advertising in recent years. Google Ads offers more accurate and timely measurements than anyone else.
With traditional SEO marketing, it can sometimes be a challenge to determine exactly what is responsible for an increase or decrease in your website’s ranking. Google Ads on the other hand, lead the way with a wide range of PPC metrics that allow you to closely monitor different aspects of your campaign. You can use these accurate overviews to determine whether your campaign is performing according to your expectations, and if it is not, what you can do to improve its performance.
Remarketing with Google Ads is a way for websites to show targeted ads to users who have visited their site previously. You can simply show past visitors ads, or you can show them ads for specific products and services they have previously viewed on your site.
For example, let’s say your website sells sportswear, and a visitor was looking at football boots. This user will then probably see an ad for this specific product again when they browse online or watch a YouTube video. This will serve as a constant reminder to your past visitors to return to your website and complete their purchase. Adding a simple code (a cookie) to your website will allow you to tag visitors to your site. In this way, your ads will follow them around the Internet as they explore other websites after leaving your website.
If you still aren’t convinced, just consider that most of your competitors probably use Google Ads as well. So if you want to stay ahead of the game, let’s take Search Engine Marketing to the next level!
For more helpful hints and tips on digital marketing, visit our blogs, where you’ll find plenty of practical tips and industry secrets.