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What’s new in the Digital World?

Digital world today is evolving at a rapid pace, enabling faster change and progress. A lot has changed during this year due to the outbreak of COVID-19; it has changed the way people have started using social media and other digital platforms. In this fast paced world where each platform is trying to make themselves user-first, it is utmost essential to get updates in the Digital World that might have missed your eye. What does this mean? It means staying put with the updates of the Digital World.

1. Instagram Video Launched:

Instagram is combining its IGTV and feed videos into one format – Instagram Video. They’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content.

The reason this change was made was the major creator community of Instagram that made the use of video as a key format to tell their stories, entertain, and connect with their audiences, and that’s why Instagram wants to make it even simpler to create and discover videos on Instagram.

The new Video tab will be the home for this combined video format, making it easier for people to find content from creators they love.

IGTV Ads would now be called Instagram In-Stream video ads. Eligible creators could still monetize their long-form content, and brands could reach audiences engaging with the long-form video.

2. Twitter Has Added New Updates To Its Improved Version Of Tweetdeck:

Since starting the TweetDeck Preview in July, Twitter has announced a new update for the platform from the users feedback. The DM column is back on Twitter. Now you can view, manage and send Direct Messages in the TweetDeck Preview in one or more columns.

Twitter’s also looking to improve its real-time monitoring capacity – now, all columns will automatically refresh, helping to keep track of the latest news. You can also Clear Tweets within a column to display the “Latest Tweets” as they’re published.

And it will also make it easier to jump to the top of the column as you are scrolling through Tweets—just look for the “Scroll to Top” and “See new Tweets” prompts at the top and you can as well undo an accidental delete of a column within a set timeframe.

3. Clubhouse Adds Universal Search, Room Replays and Clipping Functionality To Help Boost Sharing:

Clubhouse has introduced a set of new features which would enhance in-app performance and engagements and additionally offer methods for creators to maximise value of their broadcast.

Universal Search is now out for iOS and Android users. Now you can search for people, clubs, live rooms and future events through Universal Search.

In order to make it easier for creators to share great moments and grow their audiences on Clubhouse, they’re also launching Clips which would allow customers to share audio clips from Membership broadcasts.

And at last, Clubhouse would be rolling out Replays, which might allow broadcasters to get extra worth from their efforts. You’ll be capable of selecting whether or not you need Replays enabled while you begin a room and be discoverable on Clubhouse for as long as you want – and obtainable so that you can obtain and share wherever.

4. Snapchat Announces New Partnership With WPP To Advance AR And Ecommerce Adoption:

WPP and Snap Inc., the camera company behind Snapchat, has announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR). 

The technology would allow WPP clients to better connect with their customers on the Snapchat platform and drive meaningful business results through AR. With advertisers on Snap platforms finding AR campaigns to be significant drivers of the business, the partnership will give WPP and its clients access to and mastery of Snap’s AR technology end-to-end, including creative production and measurement.

5. Google Makes Data-Driven Attribution The Default For All Conversion Actions In Google Ads:

In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why Google has invested in new tools to help marketers future-proof their measurement.

Google has announced updates to its reporting and attribution that have digital marketers around the world in quite a state! For the need of protecting consumers, Google has said that from October that they will be rolling out data-driven attribution (DDA) to all ad accounts with the aim of it being the standard by 2022. They have also removed the minimum data requirements to use DDA and will support more conversion types in the modeling. 

6. Youtube Takes A Tougher Stance Against Covid Vaccine Misinformation With Updated Rules:

YouTube to block all anti-vaccine content, moving beyond its ban on false information about the COVID vaccines to include content that contains misinformation about other approved vaccines, it said in a blog post on Wednesday. 

You won’t’ be allowed to post the content questioning the safety of vaccines, efficacy of vaccines, or content misrepresenting the substances contained in vaccines

Examples of content that won’t be allowed on YouTube include claims that the flu vaccine causes infertility and that the MMR shot, which protects against measles, mumps, and rubella, can cause autism, according to YouTube’s policies.

7. Facebook Adds Cross App Group Chat Functionality In Messenger And Instagram Direct, New Chat Tools:

With this update, people will be able to start group chats between their Instagram and Messenger contacts. Within these cross-app group chats, users would now be able to customize their chat experience with chat themes and custom reactions. Instagram has also introduced polls in Instagram DMs and group chats with friends across Messenger and Instagram, making it easier for the group to decide which new show is most binge-worthy or which restaurant they all could go to next weekend. 

To make it easier for you and your friends to bond, you can now watch your favorite content directly from your Instagram feed together with your friends. Just start a video chat within Instagram, scroll to the post you want to share then click on the share button and Watch Together! 

8. Google Meet Will Let You Start 1:1 Calls Without An Invite Link:

You need to generate a link to start a meeting on Google Meet. While this is convenient for group meetings, it’s an additional step for one-to-one meetings. So to address this issue Google Meet will soon add a direct calling feature for 1:1 calls within the Gmail app.

Google will further expand Meet direct calling to other relevant spots in the future. “Our intention is to bring Meet calling to all the natural endpoints in Workspace where you’d initiate an ad-hoc call including chats, people cards, and Spaces, but this will come first to one-to-one chats within the Gmail mobile app,” says Sanaz Ahari, Senior Director of Product Management at Google.

Another feature coming to Google Meet is Companion mode. Rolling out in November, the feature lets you use your device as a second screen for a video call. You can use the second screen for screen sharing, chatting with others, participating in activities, and hand-raising.

9. WhatsApp Could Soon Offer Cashback On UPI Payments Made Using The App:

WhatsApp has recently enabled a new payment chat shortcut, to quickly send payments from the chat bar. WhatsApp is also working on another feature for payments called Cashback.

As the name suggests, you can receive cash back from using WhatsApp Payments after 48 hours. WhatsApp is introducing cashback to encourage its users to try WhatsApp Payments, a safe and easy way to send money. Note that this is limited to UPI Payments in India, you can only get one cashback and you might receive up to ₹ 10 cashback for your payment.

10. Facebook Changing The Name Of Potential Reach To Estimated Audience Size:

Estimated Audience Size generally estimates how many people meet the targeting and ad placement criteria that advertisers select while creating an ad. Facebook will begin moving pre-campaign estimates to ranges. This includes Estimated Audience Size, related estimates in Reach and Frequency and Campaign Planner, and – if using interest categories – an estimate of the number of people within an interest category. Facebook currently presents Estimated Daily Results (e.g. Estimated Daily Reach & Estimated Daily Conversions) as a range, and, as part of an ongoing product development initiative to provide metric consistency, they are moving these pre-campaign estimates into ranges instead of single numbers. 

As such, these are the few updates and features in the social media apps and other digital platforms. Which update or feature are you most excited about? Let us know your thoughts in the comments section.

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